Foursquare: A New Door to Mobile Network MarketingJesse Liu
Foursquare Network Marketing and How to Utilize It
The Problem As technology advances, the idea of conventional ads seems less attractive to local businesses and Gen-Y. Also conventional ads such as YellowPage, newspapers, radio etc. are expensive for business starters. Proximity’s Social Media Solution / Recommendation Our research recommends that most Gen-Y utilize social networking heavily. Many Gen-Y learn about new local venues through networking or word-of-mouth. Our research also shows that utilizing social networking to promote a business is far more effective strategy to reach out Gen-Y than conventional ads.
This report details how Gen-Y is moving to the social networking direction on daily basis and how marketers and local businesses can influence their target audience through Foursquare.
Foursquare: A New Door to Mobile Network MarketingJesse Liu
Foursquare Network Marketing and How to Utilize It
The Problem
As technology advances, the idea of conventional ads seems less attractive to local businesses and Gen-Y. Also conventional ads such as YellowPage, newspapers, radio etc. are expensive for business starters.
Proximity’s Social Media Solution / Recommendation
Our research recommends that most Gen-Y utilize social networking heavily. Many Gen-Y learn about new local venues through networking or word-of-mouth. Our research also shows that utilizing social networking to promote a business is far more effective strategy to reach out Gen-Y than conventional ads.
This report details how Gen-Y is moving to the social networking direction on daily basis and how marketers and local businesses can influence their target audience through Foursquare.
Available now at www.proximity.edu